For manufacturers' reps

Every bid, every line, every decision — in one place.

Linchpin is the all-in-one sales platform built for manufacturers' reps. Track every bid through your pipeline, keep your drawings, specs, and documents organized by job, and put AI to work — reading specs, spotting substitution opportunities, and answering questions about your business in plain English.

Every bidtracked start to close
AI built inreads specs, finds openings
Ask anythinganswers from your own data
The Linchpin dashboard: a rep's full pipeline broken down by stage, with upcoming bid dates.

Built for how reps actually work

From the first set of drawings to a closed-out job — and the analytics to learn from every one.

📊

Pipeline tracking

Move every job through the stages your team sets up — from first look to closed-out project — with a full history of every change. Lost a bid? Capture why, who won it, and which line beat you.

🏢

Company directory & contacts

One shared directory of the companies and people across your market — so your whole team works from the same contacts, not scattered spreadsheets.

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Per-job document hub

Keep every drawing, spec, quote, and submittal organized by job, in the categories you set up — then export an entire project in a click.

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AI design & spec analysis

Upload the drawings and specs, and AI pulls out the scheduled equipment — then flags each item as one of your lines, a substitution opportunity, or someone else's.

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Intelligence dashboards

Track your win rate, see why you're losing and to whom, how long jobs sit in each stage, and your pipeline by market — plus where you stand by manufacturer across every spec you've analyzed.

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Ask anything, in plain English

Connect Linchpin to Claude or any AI assistant and ask about your jobs, companies, pipeline, and lines — and get answers straight from your own data. No exports, no spreadsheets. (Built on MCP, an open AI standard.)

The job page

Run every job from one page.

Deal details, the companies and contacts involved, every document, and the AI takeoff — all on one page, so your whole team always knows where a job stands.

A job's details: deal value, total cost, margin, market, territory, and key dates, with a notes panel.
The deal at a glance — value, margin, market, stage, and key dates.
Companies on a job, linked by role: owner, general contractor, mechanical contractor, and engineer, each with contacts.
Everyone on the job — owner, GC, mechanical, and engineer, with their contacts.
Per-job document repositories: drawings, pricing, scope, submittals, accounting, and general docs, with one-click project export.
Every document, organized by job — drawings, pricing, submittals, and more, with one-click export.

Win/loss intelligence

Know your win rate — and exactly who you're losing to.

Track win/loss across the pipeline, break losses down by reason and by competitor, and see how long deals sit in each stage.

Sales intelligence: 67% win rate, losses broken down by reason and by competitor, and time-in-stage.

AI spec analysis

Upload the specs. See exactly where your line stands.

Linchpin reads the drawings and specs, pulls out every scheduled piece of equipment, and tells you whether you're the basis of design or looking at a substitution fight — per job, in minutes.

1

Upload your job files

Drop in your drawings, specs, and quotes — organized by job, in one place.

2

AI reads the specs

Linchpin extracts the equipment schedule and classifies each item against your lines.

3

See where you stand

Get your spec position on every job — basis of design, substitution openings, or not yours.

A job where the rep's line is the basis of design: six basis-of-design items, zero substitutions.
You're in. Your line is the basis of design across the job — now defend it.
A job with substitution openings: one basis-of-design item, six substitution opportunities.
Open opportunity. Substitution openings to pursue before the bid closes.

Spec Position by Company

Know which engineers actually spec your lines.

Linchpin rolls up every analyzed job by engineer, architect, and contractor — so you can see who keeps you basis-of-design and who you're always bidding substitutions against. Defend the relationships that pay, and target the ones that don't.

Spec Position by Tagged Company: engineers, architects, and contractors ranked by how often they keep the rep's line as basis of design.

Connect your AI assistant

Ask your pipeline questions in plain English.

Connect Linchpin to Claude or your own AI assistant and ask real questions — like which firms keep you as basis of design and which ones spec you out — answered straight from your own data. Read-only, scoped to exactly what you can already see, and powered by MCP.

Claude Desktop connected to Linchpin via MCP, answering which engineering firms keep the rep as basis of design and which spec them out.

Claude Shown in Claude Desktop — connected to Linchpin via MCP

New · Manufacturer Intelligence

Know every line you carry — inside and out

Keep everything your manufacturers send you in one place — spec sheets, sell sheets, product bulletins — and just ask. AI gives you a straight answer pulled right from those documents, and shows you the source. Linchpin also scans the web for you, gathering public news and announcements from every line on your card into one feed.

  • Ask anything about any line you carry — and see exactly which document the answer came from
  • Spec sheets, submittals, and sell sheets — all searchable by just asking
  • A feed of public news and announcements from every line you carry — refreshed automatically every night
Manufacturer news feed: recent public announcements for each line on the rep's card, refreshed automatically each night.

Your data stays yours. Role-based access controls who sees what, and AI assistant access is read-only and scoped to exactly what each user can already see.

One platform, every seat at the table

Reps

See your own pipeline, manage your jobs, and know exactly where every bid stands.

Managers & owners

See your agency's entire pipeline, drill into any rep, and run the analytics that drive strategy.

New hires

Ramp faster — the full history of every job, company, and contact is already in one place, not stuck in someone's inbox.

See what Linchpin can do for your agency

Tell us about your team and we'll set up a walkthrough on your own pipeline.